The Conquest Gaming website received a much needed facelift a few weeks ago. A special thanks to Altered Innovations for the design work that went into it. You’ll see many guild sites aiming for predominantly dark colours. I wanted to go with a different approach and go in a brighter direction instead. Functionality aside, today we’ll be talking about pure aesthetics.
The sex appeal.
Why do you need a good looking website?
One of my raiders suggested adding more Comic Sans to help make it a little more “fun”. I shot that down without zero hesitation.
“What’s wrong with Comic Sans? Why do we need such a good looking site? Why does it have to be professional? I mean, we’re not getting paid or anything like that.”
Those are all excellent questions. You don’t actually need a polished, quality site. But attracting players is like trying to pickup women: First impressions matter! You can aim for something that’s clean. Or go for something more bold. Or have a little fun with it! No matter what, there’s something to be said for good design. Rules and other information should be easy to find. The “apply” page should be in an obvious location.
I’m not trying to be shallow or anything. I’m not saying that the quality of your guild depends entirely on the look of your site. Your guild should have a little substance to it. Your guild is defined by the players, the culture, and the activities. At the same time though, your guild site should showcase those aspects. For progression raiders, it’s all about how many bosses that guild has taken down and when. With potential recruits visiting, a good looking site determines whether or not they’ll leave within the first second.
Just like in real life, adding a little more care to appearances goes a long way.
A few of the other raiders echoed those sentiments. If the site had an old school Geocities or Fortune City look, they wouldnt’ve given it a second glance. That brings back memories of scrolling or flashing text (depending on Netscape or Internet Explorer — My how times have changed). Don’t forget the embedded Real Player.
When I’m browsing around other guild sites and I see one that catches my eye, I can’t help but be impressed. Because there’s a guild master who gets it. It’s another way for that GM to express their dedication for their guild. If a GM didn’t care, why bother investing the time or the money in creating a unique site of their own? If you’re a recruit, you can think of that as a positive indicator when you’re shopping for a new guild.
Not every guild has access to the tools or designers for sites. I suspect this is true of smaller guilds. But their activities and communications are coordinated around Facebook groups or Google+. That’s okay too, but I’ve found it harder to find information about them. Then again, most of those groups tend to be invite only.
if you actually are looking for a custom layout with spoilers and rims, I recommend looking into Altered Innovations (check out the portfolio). If you’re already on Enjin, then it’s a bigger bonus as he does specialize with Enjin sites (and that’s what allows the rates to be reasonable). Most of the coding is already built into the Enjin infrastructure which saves time on development.
Besides, these guys actually do get paid. It’s stipulated in the contract. One drink at BlizzCon*. They just need to be there to redeem it!
* Redeemable for active raiders only or at GM’s discretion.