To run a guild is to run a business

Had another rainout again at work, thus we weren’t able to set up our equipment for the day. So I spent my time there with my clipboard and pen out writing as I was inspired by the business I was in.

Throughout your travels in World of Warcraft, all of you will have the distinct pleasure of joining organizations known as Guilds. The purpose of these Guilds will vary. Some will be a small group of friends who have decided to officially band together. Perhaps it is a straight up PvP Guild dedicated to the utter annihilation of the Horde (Or Alliance depending on your faction). However, I believe a majority of Guilds have the intent to tackle end game raid bosses and instances. I wouldn’t be surprised if there was a stats somewhere to prove me wrong :D.

A lot of Guildmasters feel stressed about running their guilds. There’s many different things to micro manage and a lot of interpersonal relationships that need to be maintained and balanced. It helps to remember that your Guild operates as a business. It IS similar to work (and others say it IS work), except it is way more fun!

Hogwash you say? My Guild isn’t at all like that?

Perhaps not. It’s true that you aren’t being paid in greenbacks, but you are rewarded with drops, gear, & recipes. Anything that makes you as a player that much better, I consider payment.

Guildmaster: He is the Captain of your ship. She is the CEO of your company. The direction your Guild proceeds in is based on their decision. They decide the schedule of the raid and who gets to attend. Guild policies regarding player behavior, item drops, and disciplinary action belong to the GM.

Recruiting Officer: Typically a position held by one person, I have seen it manned by two players. They are the Human Resources manager within the Guild. They are in charge of hiring (/ginvite) and firing (/gkick) of of personnel. Good HR managers are blessed with excellent instincts. If the guild needs a healer or a DPS caster, they will start headhunting until they find a player that matches the need.

Guild Banker: Most cases, this is also your Guildmaster or another designated officer within the Guild. You can think of this person as your CFO or game accountant. If resources for enchanting or crafting are needed and you are unable to farm (as a Priest, I know I can’t anyway), this is the first person you turn to. In raids, any drops which are used for crafting are usually sent to the banker for Guild needs (Profit)! The next upcoming patch has been confirmed to contain an actual Guild bank.

Now that we’ve covered the essential people involved, let’s talk about the main operations of a raiding Guild. You will raid anywhere between 2 – 6 nights a week from 6 PM to midnight. Sound familiar? Similar to work, no? In addition to that, most players will be farming outside of that time to get mats for potions and mana oils and such. That’s a lot to accomplish in a typical day. Most player’s are not able to handle it and just want to have fun. I guess those are the casual players who may not see as much end game as they prefer.

As a GM, if you approach your Guild as a business perspective, it will help make things easier. Set a role for the Guild. Set a quota that you want to achieve. You want this boss down by this day or week. Lay down the law if you have to. Businesses have different policies about that. Most importantly is communication. Without that, your Guild isn’t able to compete in the harsh rigors of WoW.

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About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.

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