Would you pay for Premium?

Blizzard’s Mobile Armory which now offers guild chat capabilities? $2.99.

Recently announced cross-realm Dungeon Finder feature? More money.

Additional mounts or non-combat pets? Those range anywhere from $10 to $25.

I’ve seen people upset that all these extra cool features are costing additional money. We’re paying 15 bucks a month already. Shouldn’t we be entitled this stuff? I’m not so sure. I do have a different take on it. Things like the Mobile Armory, the cross-realm Dungeon Finder and stuff, those aren’t exactly essential game play services. Blizzard typically doesn’t charge for content (Exception: Burning Crusade, Wrath of the Lich King, and Cataclysm). If it’s something related to stuff we can do in game, there’s no extra cost to it. We just pay the monthly cost and that’s that. I have a difficult time understanding why some players are annoyed over an optional feature.

At school, we have a universal transit program. For an additional 105 bucks a semester, we get a pass that lets us travel anywhere via public transit in the Greater Vancouver area (that’s 26 bucks per month of go anywhere). Many of my friends complain because they drive to school, to work or to shop. They have no use for such a pass. Yet the school makes it mandatory. The only way this deal would’ve worked between the University and the public transit system is all or nothing. Given the option, they’d rather opt out of it. I can’t blame them.

The point I’m trying to get to here is would you rather pay a higher monthly cost for included services or have a lower monthly cost along with optional services? What if the monthly fee went up to 20 bucks instead but came with the ability for you to interface with the armory remotely through your mobile device? Not only that, you’d get to be able to use the cross-realm Dungeon Finder feature. And just for kicks, having the active premium subscription service means whatever new mount of combat pet comes out of the Blizzard Store goes straight to your mail too. I’m not interested in this stuff as much (that’s a lie, I bought a celestial pony and a pandaren monk). I’d even consider the cross-realm Dungeon finder just to have a chance to play with potential off-server recruits who were of the same faction to see how they’d fair (fare?) in a 5 man environment at least.

I like the opportunity to pick and choose what additional premium features I want access to. If it costs extra, that’s okay because then I can see what I’m willing to pay. Otherwise, the other alternative option is a higher price with no say in customizable features.

15 bucks a month for WoW. I had to pay 18 bucks to watch Thor last weekend. Great movie, but remind me not to watch stuff in 3D again.

Uh, anyway, anyone need heals?

About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.

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