Attracting Gaming Sponsorships

Attracting Gaming Sponsorships

If you’re reading this, you have a blog, a podcast, or an event that you’re looking to drum up some kind of resources for.

Maybe you’re an e-sports organization looking for some help or a guild that’s looking to ease a few financial burdens. I know how costly and expensive it can be.

One of the questions that often get asked is how do I attract and get sponsors for <something>? I can’t offer you a definitive step-by-step guide or formula on how to get sponsorship. But having been on both sides of the sponsorship question (both reviewing sponsorship requests and negotiating with companies for sponsors for events/organizations), there are a few things you really need to keep in mind to make yourself more attractive to them.

Not all sponsorship arrangements have to involve money. Instead consider things like:

  • Gaming peripherals
  • Hardware
  • Voice servers
  • Guild hosting websites
  • Web hosting services (For your blog or podcast)
  • Discount agreements

Know your audience

If you write a blog, do you know what the demographics of your readers are?

How many of them are male?
How many of them are between the ages of 16 – 25?
How many listeners does your podcast get?
What your RSS subscriber count is?
How many page views you get per month?
What your top 5 most popular articles are?

Having this data is extremely important. The question you need to keep in the back of your mind is how does sponsoring you help them with their message?

Provide evidence and data. Interested potential sponsors will ask for data about traffic and page views. If you don’t have Google Analytics set up, start with that.

Case Study: World of Matticus

Not many of you may remember this, but years ago I came really close to shutting down WoM. Hosting bills were gradually climbing up. It got to the point where I almost had to pay $300 a month to keep the site going. Luckily, I was able to negotiate a web hosting sponsorship. Having traffic information allowed the two of us to come to an agreement because they were able to allocate the necessary resources needed as the audience (in other words, you guys) continued to scale and grow.

Know your sponsors

What is the goal of the company you want to partner with? Are they trying to raise subscriptions? Are they gunning for increased awareness and exposure? Do you know what kind of players are interested in their products? If you have an idea of what their sales goals are, you can help factor that in with your proposal in how you can help them with their challenges.

What can you offer?

Business is still business. You need to be able to exchange value for value. How can you ensure that your sponsor’s message reaches the desired audience? There’s a few ways you can do that.

One of the easiest methods is to place a logo and a link to your sponsors anyone on your site. Graphical banners do the job. Logos can be placed in the site header. Another good spot is to place them on the background image of the site (and it’ll appear prominently to anyone on widescreen monitors).

If you have a podcast, mention here and there (“We’d like to thank our sponsors …”).
If you run a livestream, place their logo on the stream itself somewhere out of the way or change the background image of the page your stream is on to reflect them.
Work with videos? Place their logo at the front and at the end of your productions.
Attending events in person? Have any custom gear? See if you can get their brand embedded on your shirts.

Does your guild run a ton of pickup raids or organized PvP? If your group gets a ton of pickup or cross realm traffic, create a message of the day in Ventrilo that mentions them. Consider changing the name of the waiting room channel. Think of different methods to help your sponsors with their message.

Case study: Fnatic and Team 3D

Fnatic.RaidCall changed the name of their organization to help draw awareness to Raidcall. Years ago when Counter-strike was at it’s height, I believe Team 3d changed their in game tags from 3D.KSharp to 3D.nVidia :: Ksharp. This was during the finals of one of the CPL events where thousands of players were watching the game live. Can you imagine the exposure nVidia received?

Image matters

Sponsors will associate with organizations that project a certain image that they are trying to appeal to. Be mindful of the targeted demographic that they are trying to reach. Be mindful of any negative or abusive language. Adjust your tone so that it falls in line with what your ideal sponsors are looking for.

Case study: Capcom and Tekken

There was an incident several weeks ago when rampant trash talking between two competitors during a match resulted one of them dropping out. Miranda forfeited due to mental distress from the verbal abuse that Aris was delivering. Penny Arcade had an excellent editorial piece about some of that verbal abuse. I pulled off a double take when that same individual then said that “The sexual harassment is part of the culture [and] if you remove that from the fighting game community, it’s not the fighting game community”. While I don’t know if there was any fallout after those comments were made, I’m pretty sure potential sponsors would be wary of associating with any organizations with that type of mentality.

A better example might be that Conservative radio show guy. How many advertisers pulled out again?

Anyway, the above points are a topic for another post entirely.

Measure it

Make sure you have a way to help your sponsors measure any positive benefits. Can’t attract any sponsors unless they can determine how well the exposure is doing them for them. One such example would be a customized link which tracks how many referrals came from your site and how many of those referrals signed up for a product or service.

Look out for them

Your job is to ensure that your sponsors are taken care of. Help them out with whatever they need. Make sure you deliver on the terms that you have agreed upon. Cultivate those long term relationships. Get and provide feedback on what worked and what didn’t. If you’re running an event such as a tournament, invite them out again next year while the whole ordeal remains in the front of their minds.

Most importantly, remember to thank them!

Good luck in your efforts!

Calling All Holy Paladins

Our goal with the new podcast is to constantly improve the show and tweak things based on listener feedback. The two most prominent suggestions we are receiving is for more 10 man content and more Holy Paladin content. So this is our attempt to deliver on that. Are you a Holy Paladin Blogger and/or a 10 Man Raid or Guild Leader? Then we may want you on the show.

Here is exactly what we are looking for:

  • An expert Holy Paladin
  • A 10 Man Raid/Guild Leader
  • A blogger looking to provide content for World Of Matticus
  • Someone interested in helping promote the show.

Meet all or most of these requirements? Shoot us an e-mail.

Podcast Topic: Life As A Raider

Each week on Matticast we will be featuring a topic driven by our audience. You can submit your comments on this post, or e-mail us with your thoughts. You can even send us an audio clip (mp3 format please). This is your chance to have your say on what we discuss on World of Matticus. Also don’t forget, if you have general questions you’d like answered on the show, you can send them our way. Remember we record on Sunday nights, so get your thoughts in before then!

A couple week’s ago we asked what your challenges were as a Guild/Raid Leader, now its time for the flip side. What issues do you have as a member of the general raid/guild population?Keeping up with raid attendance, dealing with the guild bank, unorganized raids? What frustrations would you like to vent to the leadership of your guild?

Matticast Episode 3

Welcome to Episode 3 of The Matticast. This week Matt, Borsk, Kat, and Brian discuss:

  • Problems with the Dungeon Finder Tool
  • What to do with bad puggers
  • We give you tips for handing the challenges you face as a Guild Leader in our reader topic.

Don’t forget you can send us your questions or topic, and be sure to checkout and participate in the listener topic every Wednesday.

Subscribe to the show: iTunesRSS

Matticast Episode 2

Welcome to Episode 2 of The Matticast. This week Matt, Borsk, Kat, and Brian discuss:

  • How to spend those first Valor Points
  • How to deal with a guildie who is not enjoying their class (or what to do if that guildie is you!)
  • Are Druids and Shaman really not useful in High End Raiding
  • Community Responsibility to the Average Player

Don’t forget you can send us your questions or topic, and be sure to checkout and participate in the listener topic every Wednesday.

Subscribe to the show: iTunesRSS

Podcast Topic: Cataclysm Healing Class Balance

Each week on Matticast we will be featuring a topic driven by our audience. You can submit your comments on this post, or e-mail us with your thoughts. You can even send us an audio clip (mp3 format please). This is your chance to have your say on what we discuss on World of Matticus. Also don’t forget, if you have general questions you’d like answered on the show, you can send them our way!

This week we are looking for your opinion on class balance amongst healers in Cataclysm. A debate was sparked by Paragon’s Xaar on the EU forums over how useful Druid and Shamans are in high end raiding. What are your thoughts? Are you avoiding taking Druids and Shamans on your raids? Are Paladins and Priests that much better? What healer makeup does your guild prefer to take?

So How About a Podcast?

Over the years, the idea of establishing a podcast has continued to remain in the back of my mind. There were many obstacles in the way. For one, I lacked the technical expertise. I really don’t want to half-ass stuff and that’s why I never tried to go for it. I didn’t have the time to really learn about how to produce a really awesome show. It wasn’t until recently that those factors have been resolved and I found someone who can give me a hand with that aspect so that additional focus can be placed on the cooler stuff: Content creation. Brian Hough former co-host of Raid Warning and current co-host of The Creep will be handling the producer and moderator duties.

Well, what’s it going to be about?

Think of it as a further extension to the blog. I won’t be discussing as much about news or anything. There’s enough news podcasts out there as it is. The fact is, this blog has evolved to its current point where the team writes about 3 things: Healing, raiding and leadership. The podcast I’m envisioning will contain topics related to those 3.

One of the ideas that came up is where we’d take feedback and comments from a post earlier in the week and air it on the show. We’d like to get additional interaction in that regard and give you, the readers, a “voice”.

Granted, I don’t know if it’s going to work. I don’t know if it’s going to catch on. I don’t know if it’ll be well received either. All I know is, I won’t know unless I try.

Looking for another host

The current plan is to present a more conversational style show. Brian will be directing the discussion and acting as moderator. The potential third person and myself will do the heavy lifting.

I’m looking for someone who has a focus on the three topics of the blog. Someone who is an independent thinker and can carry a conversation. Namely, someone who shares the same passion and work ethic I do about the game.

How do I apply?

Interested applicants can submit a 2-3 minute mp3 sound file. Spend the first minute introducing yourself and why you want to do this. Go ahead and come up with one topic about healing, raiding or leadership and talk about it for a few minutes. Remember, try to be conversational.

Stuck for ideas? Try one of these.

  • What do you think of guilds establishing their own PvP divisions?
  • Do you give second chances to players who leave your guild? Why or why not?
  • Do you find 10 or 25 player raiding more appealing? Give a couple of reasons why.

Email it to me

What about the Circle of Healing podcast?

Good news! It’ll be coming back out of hiatus in early December. I have no intention of leaving but I also need to see what how the workload will be like. You can expect to hear the same, cool healing stuff in the first half of the season. Pretty sure I can pull it off. Keep an eye out for it!

Edit: For a better idea, listen to the How Stuff Works Podcast: Stuff You Should Know

Enter the Circle of Healing Podcast

I mentioned it briefly before, but it’s official now. There is a new World of Warcraft podcast in town. I’ve always had my sights set on expanding to podcasts and videos. Dawn Moore, the host and producer (Spiritual Guidance on WoW.com, discipline) will be regularly joined by Kinaesthesia (vodka’s ace priest, holy) and myself (some guy with multiple blogs, who plays both).

Now to be fair, we’re all priests. There will be times where we make efforts to discuss healing from perspectives of other classes. I suppose you can call us the Circle. Or something. Once get a little more established and comfortable, we’ll be bringing in some guest healers and specialists.

We’ll be recording new episodes twice a month.

What this podcast is

  • Healing discussion: We’re going to be talking about healing stuff. Expect to hear our thoughts and opinions about any and every aspect of healing.
  • Question and answer: Have a healing question? We might have a healing answer. These can either be fictional or real. But we figured someone out there will benefit from it.

What this podcast isn’t

  • It is not a WoW news show: Don’t expect us to be providing news or opinions on general WoW changes. There’s enough podcasts out there that do that already.
  • An update on our lives: We won’t be talking about what we did today or that week. We’re trying to keep a tight schedule so it’ll be straight to business. Although random interjections and tangents may occur, it won’t be a regular occurrence.

Why you should listen to it?

  • How many other WoW related healing podcasts can you name?
  • An educational experience (we hope)
  • Stuff that no other podcast has
  • Kinasthesia’s wit
  • Dawn’s on it
  • Me being… me (that’s not a selling point, is it?)

Oh but don’t take my word for it. Here’s what a former guildmate of mine had to say about it:

“Great insight from some of the game’s leading minds in Priestlyness. Hoping to hear more from them in the future!”

- Infiniz

Okay, enough of that. You want to listen to it and you want it now.

Episode 1: Introductions

Introductory podcast where we discuss our backgrounds, our thoughts at the current state of the healing priest (comforts and discomforts), and these blue posts about healing.

Mirror 1: Circle of Healing Podcast
Mirror 2: World of Matticus

Episode 2: Priests, Masters of Tangent

Big news for this episode? Cataclysm priest talent previews are available. I know that I didn’t put up a post yet detailing my thoughts on it, but you can hear my take on some of the talents here.

Mirror 1: Circle of Healing Podcast
Mirror 2: World of Matticus

The site for the podcast itself is still being developed, but the podcast episodes themselves were ready. Figured we may as well push them live.

Remember, we’re just starting out. Feel free to hit us with feedback, what you liked, didn’t like, want more of, and healing questions are always a plus.

Thespius and Matticus featured on “Power Word: Fail”

Thespius and Matticus featured on “Power Word: Fail”

Image is courtesy of Brian Hough.

Kind of a fun title, no?  I’m ready to let the “fail” jokes ensue!  Mwa-ha-ha-ha!

In all seriousness, the folks over at Raid Warning (xSeven and Epiphanize) have assembled this special podcast (scheduled to be released March 1st) – a roundtable of some of the community’s most prominent priests.

Raid Warning’s last roundtable, Wild Shots, was a huge hit.  It was a roundtable of some very well-known hunters in the community.  You can follow links on their site to listen.

As for Power Word: Fail, I cannot be more excited for this event.  I’ve been recording with these guys for a while, and it’s always a blast.  If Wild Shots is any indication of the level of discussion we’ll have, then you’re sure to get some detailed insight into “The State of the Priest”.

Here’s who you’ll have the pleasure of hearing:

This podcast is going to center around questions you provide by emailing Raid Warning here.  We take your questions and discuss them throughout the podcast, as well as current news and speculation. 

I hope you’ll all submit questions, and check it out on March 1st!

Email: Elder.Thespius@gmail.com | Twitter: @Thespius

Guest Casting on the Rawrcast

I mentioned Monday that I would be appearing as a guest on the Rawrcast.

Stomp asked me to help her out and solicit some questions from the readers here. I believe the topics will be on:

  • Dual specs

  • Mana regen
  • Ulduar
  • Anything else is fair game
  • Go to this post and flood her comments (or email) accordingly.

    I’m getting grilled tomorrow (Friday afternoon).