WoW Premium services: Yes/no/murloc?

Over the course of a game’s lifetime, things change. Features are added, pricing models change, content evolves. Blizzard’s fantasy epic World of Warcraft is no different. The game has been around for over six years at this point, and in that time we’ve seen many things change.

Remember when the game was first released? There were PvE server and PvP servers. On PvE servers you could have toons of both factions no problem, but on PvP servers it simply wasn’t allowed. Over time that changed, and Blizzard allowed you to make toons of both factions on a PvP server. There was also a time when Blizzard said you wouldn’t be able to pay to transfer your toon to another server, that it was only for server stability / population control. Not too long after the service became available for a small fee, the birth of the WoW premium service. From there we’ve gotten to recustomize our characters look, the ability to race change or change factions and all for a small one time fee. Every time this has happened, people have drawn a line in the sand. Either they love it, or they love to hate it.

Recently we’ve seen more in the way of Micro-transactions and premium services being added into the game. In game mounts like the Sparkle-Pony or the Winged Lion coupled with numerous in-game mini pets are available for purchase with real money. Pets will run you $10, mounts will run you $25. When they are purchased they are made available for all of your characters that currently exist, and any that you will create from this point on. Permanently attaching the items to your account. There are also other premium features, such as the remote auction house. For an additional $3 a month, you can set up and purchase auctions from your enabled mobile device, and as an added bonus you can talk to your guild mates using the application as well.

The most recent announcement was that the developers at Blizzard are working on a Cross-Realm Dungeon Feature. In case you missed it, or are reading this post from somewhere not Blizzard-site friendly here’s the blue post

With the continued popularity of the Dungeon Finder, many players have been asking for a way to group up with real-life friends who play on other realms to take on instances together. Today, we wanted to give you a heads up about a new feature currently in development that will allow players to invite Real ID friends ( ) of the same faction to a party regardless of the realm they play on, and then queue up for a 5-player regular or Heroic dungeon.

As this is a fairly complex service to develop, we don’t have a release date to share quite yet. It’s important to note that as with some of the other convenience- and connectivity-oriented features we offer, certain elements of the cross-realm Real ID party system will be premium-based, though only the player sending the invitations will need to have access to the premium service. We’ll have more details to share with you as development progresses — in the meantime, you may begin to see elements of the feature appear on the World of Warcraft PTR.

So there it is, for a small fee, you will be able to invite your friends across servers into a group for 5-man dungeon running. This actually caused almost as much a stir as Real ID did when it was first announced. People either love, or hate the idea of having to pay to play with friends across different servers. Ignoring everything else, premium services or these additional cookies are luxuries. They don’t break the game, or give someone an unfair advantage. They are options, and love them or hate them they are very much real.

My personal opinion on this particular premium service is that I like it. I like the idea of being able to play my alts with friends from other servers for dungeon running. I recently moved servers and left a lot of my friends behind. I’m exactly the demographic that this premium service is aimed at. Is it for everyone? No, not even close. For some people though, they’ll gladly pay the extra cash for it.

Do premium services ruin the game? Are they a betrayal of the customer / supplier relationship we have with Blizzard Entertainment? I don’t think it does. These are all optional and don’t really have an impact on the overall game-play, they are just nice cookies for us to enjoy if we feel the price is right. If you don’t like it, you don’t have to pay for it. If it suits your needs, you can indulge in it. Our $15 a month has brought us many improvements over the years. New servers, higher population caps, improved development in characters, raids and the UI. The ability to talk with friends across servers anytime I want. I don’t think our free upgrades are done by a long shot, and if Blizzard wants to charge for additional services, that is their choice. While I can understand both sides of the coin, at the end of the day I see it as you’re paying your monthly fee to play the game, all the other stuff are just extra. The things they develop as premium services aren’t for every audience, so developing them for smaller groups, sure there may be a cost attached. I mean hey, just because you aren’t paying for mobile armory every month doesn’t mean you’re going to miss the chance to punch Deathwing in the face.

What do you think?

Would you pay for Premium?

Blizzard’s Mobile Armory which now offers guild chat capabilities? $2.99.

Recently announced cross-realm Dungeon Finder feature? More money.

Additional mounts or non-combat pets? Those range anywhere from $10 to $25.

I’ve seen people upset that all these extra cool features are costing additional money. We’re paying 15 bucks a month already. Shouldn’t we be entitled this stuff? I’m not so sure. I do have a different take on it. Things like the Mobile Armory, the cross-realm Dungeon Finder and stuff, those aren’t exactly essential game play services. Blizzard typically doesn’t charge for content (Exception: Burning Crusade, Wrath of the Lich King, and Cataclysm). If it’s something related to stuff we can do in game, there’s no extra cost to it. We just pay the monthly cost and that’s that. I have a difficult time understanding why some players are annoyed over an optional feature.

At school, we have a universal transit program. For an additional 105 bucks a semester, we get a pass that lets us travel anywhere via public transit in the Greater Vancouver area (that’s 26 bucks per month of go anywhere). Many of my friends complain because they drive to school, to work or to shop. They have no use for such a pass. Yet the school makes it mandatory. The only way this deal would’ve worked between the University and the public transit system is all or nothing. Given the option, they’d rather opt out of it. I can’t blame them.

The point I’m trying to get to here is would you rather pay a higher monthly cost for included services or have a lower monthly cost along with optional services? What if the monthly fee went up to 20 bucks instead but came with the ability for you to interface with the armory remotely through your mobile device? Not only that, you’d get to be able to use the cross-realm Dungeon Finder feature. And just for kicks, having the active premium subscription service means whatever new mount of combat pet comes out of the Blizzard Store goes straight to your mail too. I’m not interested in this stuff as much (that’s a lie, I bought a celestial pony and a pandaren monk). I’d even consider the cross-realm Dungeon finder just to have a chance to play with potential off-server recruits who were of the same faction to see how they’d fair (fare?) in a 5 man environment at least.

I like the opportunity to pick and choose what additional premium features I want access to. If it costs extra, that’s okay because then I can see what I’m willing to pay. Otherwise, the other alternative option is a higher price with no say in customizable features.

15 bucks a month for WoW. I had to pay 18 bucks to watch Thor last weekend. Great movie, but remind me not to watch stuff in 3D again.

Uh, anyway, anyone need heals?