State of the Blog: Summer 09

Dear friends,

Do not be alarmed. I know some prominent bloggers in the community have decided to call it a blogging career due to time and family concerns. I’m not quite done yet. There’s still a lot of bosses to kill and players to heal. I have always made time for writing, so that’s not the case.

No, the only reason I’d close these doors is if I run out of the financial resources necessary to maintain them.

A lesson for new bloggers out there: Success always comes at a cost. This particular cost happens to run into the 4 digit range. I’m just a university student. I don’t have a full time job. I’ve relied upon freelance writing to help offset the costs. That’s not enough anymore.

So now what?

World of Matticus is going to undergo some slight restructuring to maximize advertising. Plus Heal for the time being will remain ad free as long as possible. I’m not going to say no to advertising but I will have a strong hand in what is and isn’t displayed if I choose to go that route. I’ve stayed away from Google Ad Sense due to the plethora of gold selling and RMT ads that are shown and the short term benefit (money) does not outweigh the long term cost (you guys leaving and/or being pissed). Wouldn’t be surprised if I was called an idiot for walking away from such rather lucrative offers, heh.

For the time being, the blog’s going to undergo some shifting of content and real estate while I figure some things out. Incidentally enough, this means that header at the top is going to get changed up a bit.

The Store

I just opened up a store on Amazon recently. So if you’re an Amazon junkie who’s into action figures or Warcraft novels, check it out. If you also plan on picking up Warcraft III, or some gaming accessories (I recommend Sennheiser for headsets), I do manage to get a small cut. I also list several books on a wide variety of topics from business to writing to blogging that I’ve personally picked up (and recommend) if you’re looking for some reading material. It’s still a work in progress.

World of Matticus… premium?

Had a humorous suggestion from a fellow WoW Twitterati:

“You should launch premium content on World of Matticus. Include healing strats an idea for phase 1 and 2, and phase 3 and 4 be premium only. Or leave out certain key words from phrases (Example, remember to … stand in the fire!)”

While the idea is rather entertaining, that’s not the route I’d consider right now. Perhaps down the road I might toss up a subscription service for videos of dancing Dwarves on the Stormwind fountain. Not sure how well that would work out.


No guarantees. But… I will try to attend this year. I’m also going to try to apply for this. What holds me back, you ask? Same thing that holds me back from everything else. Fear of failure. Now if I can just figure out who I can get in touch with specifically…


An overwhelming number of people on Twitter, IM, Plusheal and via EMails have asked me about this. I did run a donate page last year, it didn’t work out so I pulled it in favour of other features. I’m not going to ask for donations. I don’t know. I just don’t like asking for help until I really, desperately need it. I don’t think I’m at that point yet. The way I see it, if someone does a favor for me or gives me something, I’m indebted to them. As a result of that, this leaves me in a perilous position of somehow returning the favor.

This is why I’ve had so much difficulty shopping for birthday presents (especially for women).

So if donating is something you’re volunteering to do, head over to Plus Heal. Scroll down to the footer and use that link. I cannot and will not ask for it. The option is there if you choose.

If you want more details on the situation, I popped a thread open on Plus Heal about with more information (especially for the folks curious as to the actual numbers of cost and site demographics).

This is just another challenge. Just another encounter in the World of Blogcraft. Gotta figure out the right strategy and execution.

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About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.


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