How to be a Purple Kodo

How to be a Purple Kodo

Making the decision to become a blogger about your favorite game can be a daunting task. There are a lot of things to consider before jumping into the project. Even then when you enter into the race, it can sometimes be hard to stand apart from the pack. Matt and Joe will teach you how to be the Purple Kodo in the herd.

Starting a blog, website or forum is a big task. Let no one tell you differently. You shouldn’t be afraid of it though, it’s a rewarding experience. It is something though that you should not be afraid to ask for help or advice from the community. To that endeavour Matt and I have decided that we’re going to be offering our assistance for those looking to get started in blogging, forums or just generally joining the community. Crafting a successful site and becoming a part of the WoW Healing Community can bring with it a lot of questions, and being people of the community we like to help out. So here is our first official post to help you become the fabled Purple Kodo.

Questions For the Pros

Hi,

After being promoted to healing officer for my guild, a lot of people, not only in my guild, but in the community on the server have been asking tips of me of late. So, in my mind, I decided to make a website to help these people by making guides, writing blogs, etc. Thinking that this would be relatively easy, I began looking for the materials that I would need, get ideas from other sites, like yours. After deciding that I was crazy and I would need help, I would like to ask for any advice that you guys may have in this be it free video editing software that is pretty solid, how to get my site out there, etc. Thanks guys, and keep up the good work.

Sincerely,
Mylindara
Resto Shaman

Mylindara,

Writing blogs and creating a website is a great way to consolidate your tips, tricks and information for healing. Your story is pretty much exactly what prompted me to start blogging. I had recently been promoted to a healing officer position and people from within the guild, and around the server, started asking for advice. Before I get started with offering up some advice on pulling it all together I need to issue a warning here.

Starting, maintaining and producing a website or blog is a lot of work. By undergoing this you are basically inviting yourself to another part-time job at a minimum. Take it from someone who has started quite a few forums, websites and blogs. You have to ask yourself if you’re willing to put in the work that it will require in order to not only consolidate the information, but keep it up to date, accessible and clean from spam and flame. You’ll also want to make sure that content is updated at much as possible to keep it fresh in people’s RSS feeds.

Still with us?

Matt’s comments in blue while mine will be normal.

Getting started

OK here are some pointers on getting started. WordPress.com does free hosting for blogs, as does Blogger. WordPress.com and WordPress.org give you a little more choice for themes, and offers some pretty good tutorials on the basics of blogging and setting it all up. For video editing tools, your cheapest bets are pretty good. The free windows live moviemaker is pretty darn good for simple editing of videos, as is iMovie that comes with an apple computer. If you want to get any fancier than that you’ll have to spend some cash, but those should do just fine. Also pick a name for the site that is both catchy and sums up what you’re all about (World of Matticus, TotemSpot, Way of the Totem for example).

Don’t make the jump to self-hosted right away. It requires a little advanced technical knowledge on your part when it comes to websites and site design. My first advice to you is to see if blogging is something you actually want to do. I’m not referring to intention here. Actually write it and see if you like. I can’t emphasize how much work is involved at times. In fact, as I’m finishing my side of this post up, it’s almost 1 AM here in the west coast. Don’t expect this to be an easy, overnight project. It’s taken me 3 years and I don’t think I’m done yet.

Be patient when it comes to results. Let me show you a screenshot of the first year.

analytics-0708

This site was getting an average of 200-300 hits a day. It wasn’t until about a year later before traffic exploded and the numbers became fairly consistent. Hey, if you’re not in it for the views, no problem. If you are in it for the views, then you’re going to be in for a long rep grind with the internet.

“Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown.”

– Ross Perot

Getting out there

As far as getting your site out there, get active in the greater healing community. I earned a reputation through posting frequently on forums like Elitist Jerks and PlusHeal. Add your site to your signature, post often, and participate in the community. You represent your site in all facets, and the more people think of you, the more they’ll think of your site. If you don’t have a twitter account, get one. Matt pushed me into it a while ago, and it’s still very true. Twitter is a great way to get your posts out there on the web and let people know when new posts are active. There is a strong healing community present there, and a strong WoW community in general. I know that I’ve gotten into plenty of healthy debates over twitter and gotten a lot of great information through it as well. In the end it’s the writer that makes the site. Not just through the content they produce, but how they represent and conduct themselves in the community. Keep the word community in mind, I’ve seen good sites with great information die because the person wasn’t present in the rest of the community. Also remember that it is OK to ask for help from the community. I’ve had another healing blogger help me with my own private hosting, and I wouldn’t be writing on WoM alongside Matt if he didn’t make a call out for help with blogging and content. You should still keep your content up to date, and try to post on a regular schedule. If you’re writing alone, once or twice a week is a good pacing to make sure you always have fresh content, without letting yourself get burned out on it.

Link out. I cannot emphasize this enough. Find ways to link to other bloggers. I know it defies logic, but other bloggers do look at who links to them (there’s some blogging code and mumbo jumbo built into most major blogging platforms that show this). The point is to catch and attract their attention. Your goal is to develop readers first and that’s one way to start. Write a fantastic blog post? Chances are, it’ll get linked to as well. Blog Azeroth is another excellent resource to turn to in order to get started. Check out this post at Disciplinary Action for additional pointers.

This has gotten a little long winded, so I’ll round it up here. It’s a lot of work to put it together, but if you’re willing to put in that hard work it can be a very rewarding experience. I know for me every person who tells me my post helped them down a boss, or top the healing charts or even just get their guild a little further along, I count each of those as a victory in and of itself.

We all blog for different reasons. Your goals are going to be different from that of others. Blogging is like playing WoW: There’s multiple ways to go about it. If you’re trying to achieve something specific, then it takes a certain mindset and methodology to go about it. Larisa at the Pink Pigtail Inn uses different measurements and has different goals than I do, but that doesn’t make it any less valid in any way. She writes about life for her in Azeroth and her personal views about WoW and the community. We write about how to kick ass healing along with raiding and guild management tips. Although we may not see eye to eye, that doesn’t change my deep respect for her and her work.

Some people just find pink pony tailed gnomes more appealing then grey bearded dwarves, I suppose.

Good luck in making your new site, and if you have any specific questions, feel free to ask!

~Joe and Matt

There you have it folks. If you have any questions at all about blogging, feel free to contact us here at the site. We’d love to get your questions, and to help you out!

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About Lodur

Lodur is the right hand shaman to Matticus on World of Matticus, and a recruiting officer of Conquest and Co-Host of For the Lore podcast. Read more of his works at WoW Insider.

Comments

  1. I probably do have different goals than you have, but the strange thing is that I’ve never ever formulated them to myself.

    I guess to me blogging is mostly about enjoying myself. I enjoy writing. I enjoy playing and thinking and talking about WoW. And I enjoy the banter in the blogosphere, the exchange of thoughts with the readers and other bloggers. I just like to… hang around I guess. In my virtual pub. It’s like an extra guild to me. I don’t measure my goal in the number of souls I’ve converted to share my opinons or anything like that. I don’t have a message to the world; I don’t have anything to sell or market. Maybe “enjoying what I’m doing” is goal enough? Which actually would knit nicely into your first piece of advice – to see if this really is something you want to do. It’s definitely not for everyone, which becomes evident when you see the share of aspiring bloggers who make it further than their first month of blogging. Only the crazy ones remain after three years. Proper goals or not – I think it takes a slight amount of insanity to keep doing this, pooring time, energy, effort and in some cases your personality into something that gives very little substantial reward.

    Anyway: thanks for the link love and kind words, much appreciated!

  2. An interesting and useful post, especially for a new blogger such as myself. I have had a twitter account for my main for a while but realised I couldn’t really communicate anything of real substance that way (apart from boss tacs, Matticus!).

    In the end I decided on a dual-posting sort of setup; with a little tooltip graphic giving the flavour of the post followed up by words from my brain. The few people who’ve commented to me about my blog enjoy this feature and I would recommend other new bloggers to find a little way of differentiating yourselves and making yourselves memorable that’s easy to maintain.

    Larisa makes a nice point comparing blogging to ‘hanging out’, I can definitely see this and enjoy the dynamic of the writers of blogs I follow comment on each other’s posts.

    ~Reala

    PS. http://clickthelightwell.blogspot.com by the way!

  3. Many thanks for the shout-out! In a world full of kodos, it’s nice to be the purple one- from a blogging perspective, not to mix metaphors- every now and then.

    Great tips for the potential new blogger, who I hope is buoyed into putting pen to paper by the excellent advice!

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