Guild Rebuilding 101

Thanks to everyone for their kind words and support. The past week has been extremely hectic and straining as recruiting efforts kicked into over drive. I am pleased to announce that Conquest is on the way to finalizing a roster going into Firelands. We actually went back in last Tuesday. All in all, I think its a fair bet to say that we experienced the highest turnover in a raiding roster but managed to recover within a span of about 4-5 days. This included solidifying the main tank and off tank positions, numerous DPS in addition to a new raid leader.

Pulled that off over a weekend. We’re stable right now which is good. We’ve got a consistent group of veterans combined with newer players who are just stepping foot into Firelands. I consider myself extremely fortunate and lucky. I daresay most guild leaders would have definitely thrown in the towel and called it a career.

What were the steps?

Step 1: Reassure everyone

When a potential guild crushing event occurs, the first thing to do is say everything’s going to be alright. This involves damage control out the ying yang. 

The first thing I did was explain to every player what was going on and what our plans were going forward. Our plan was to rebuild and develop our player base back to a number which allowed us to comfortable go into Firelands. After that, we would then begin the process of gradually cutting or developing players as needed to get them at a skill level consistent with what was needed to get us through the bosses. I had no illusions that it was going to be easy. I wanted to be back in Ragnaros’ door step within 4 weeks. The Vanguard (Rated BG division) offered their services by signalling their willingness to alter their PvP teams so that some of them could participate. Their offer was touching but I didn’t want to handicap their schedule.

Step 2: Get the word out

Once I finished assessing the overall damage and losses to the roster (no tanks, a completely depleted melee roster, no casters but a relatively unscathed healing corps), the next step was to get our numbers up again. Thankfully I had the whole weekend to try to pull that off. It would take a completely herculean effort to get players onboard. I would be targeting players who were looking for a fresh start or who were just getting into Firelands. Messages were sent to every player who applied but were turned down because we didn’t have the room. In essence, we were reactivating the reserved list. We told them that there were numerous roster spots available and that they would have a crack at earning and securing them.

Then I received a rather interesting proposal and this where the luck factor came into play. Turns out one of the players who I declined earlier told their present guild what had happened. The two of them started talking and before I knew it, I was dragged in. It was a 10 man raiding guild that had made some progress into Firelands but they were experiencing a myriad of attendance problems. In other words, I was presented with the offer of a potential guild merger. I didn’t even have to stress over sharing officer status or anything. From what I was told, the leaders were tired and wanted a new experience where they could just focus on their game and didn’t want to worry about things like recruiting anymore.

Again, that’s the luck factor coming into play. On Monday, we held a trial raid. We didn’t have the numbers to pull off attempts on Ragnaros (and I wouldn’t dream of going back in there, at least not for a while). The next course of action was to get both groups acclimated and used to each other. I wanted to see if there were going to be any potential personality conflicts. We ended up stepping into Blackwing Descent on 25 and had some fun in there for the next few hours blowing up as many bosses as we could before time ran out (and wow I didn’t realize the extent of the nerf).

Step 3: Meet with every new player coming in

With every recruit who was interested in joining and every player who was coming in, I did my absolute best to sit down with them and answer their questions. You figure players who are getting pulled from their sense of familiarity into a completely brand new setting are going to want to know what they’re diving head first into. I set aside some time and hung out with them on their voice servers and addressed their concerns as much as possible. The biggest thing here is be honest. If you don’t know, just say you don’t know. While GMs are often expected to know everything, that expectation is far from reality.

Even though the guild took a fatal blow, we’re going to be okay. The guild is evolving from a simple WoW guild into a truly multigaming community (League of Legends!). Although, I’m disappointed at losing several friends. These were players who I trusted and confided in. This experience only goes to show that you never truly know who your friends are going to be in this game. Some people change, some things don’t. That’s the way it goes.

Heck, we even picked up a weekend raiding 10 man guild in the process. If any players out there are looking for a solid 10 man group to run with on the weekends, look us up (4 PM – 730 PM Saturday and Sunday afternoon).

Bonus step: Reflection

This is a great time to reflect and think about your guild some more and what you want to do with it. I’ve had to make compromises and look the other way at times for the sake of guild cohesion in the past. After this though, I’ve developed a better understanding of what I wanted to do and what I expected from the team. As Mel said, it’s possible to have elite players without the berating elitism. Even though the process will take longer, it’ll be better for recruiting and for the atmosphere in the long run.

It’s a good thing Enjin allows us guild leaders to create multiple application forms.

We’re about to finish out our first week in Firelands. We’ll be back in front of Ragnaros in no time.

Has your guild experienced a rebuild? What steps did you take after the fact? Did it ultimately end up working? Was there anything you wish you could have done differently?

About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.