Crafting Your State of the Guild Address

For guild leaders, expansion transition is one of the most perilous moments. I know it can be difficult at times to convey thoughts and desires, but it is absolutely vital to do so before the expansion. This guild leader has a bad habit of occasionally forgetting to communicate. Like any relationship, back and forth discussion is always key.

What is in a state of the guild address?

Every guild will have different points to cover. There are a few similarities. The basic intent here is to state what it is your guild is going to do in the expansion. Even if there is zero change in purpose from Wrath to Cataclysm, it’s a good refresher for existing players and serves as a good place to start for prospects.

Some things your might want to cover are:

  • Direction: Casual guild? Social guild? Raiding guild? PvP guild? What is the point of this guild?
  • History: This is a good time to reflect back on the expansion of your guild accomplishments and anything you wish you could have improved upon.
  • Recruiting: Has anything changed regarding recruiting? Are you accepting max level characters only? What about re-rolls?
  • Raiding: Is the  raiding schedule going to change? New days or new times? What about 10 vs 25 man?
  • Policies: This is a great section to list any updates for any policies like alts, guild bank, loot system changes, attendance and so forth.
  • Timeline: For progression oriented guilds, consider stating intended timelines for leveling and raiding. Which week will the guild hit level 85? When will the guild begin formally raiding?
  • Leadership: Any officers stepping down? Any promotions being handed out?

In your address, you mainly want to target your guild. Your members want to know what is going on because there will be players who might wish for a change of scenery. At the same time, leave it in a publically viewable area like the front page or on a recruiting forum. This way, potential applications can read it and have a better idea of what your intentions are.

Here’s the one I wrote for my guild and I’ll do a breakdown of what I was thinking.

Raiding progression plans

There were a large number of players who have entered the guild. Raiders will come and go. Life happens, right? But I wanted to acknowledge their contributions.

Conquest started during Wrath. The first two years were spent seeing consolidating and seeing what we were capable of. I want to thank the over 100 players who have played alongside Conquest over the years. Without your efforts, we would not be where we are today.

I want to elevate this guild. Right now, we’re a little over 20th on Ner’zhul. I’m not going to be satisfied until we break and maintain at least top 10. Ner’zhul is extremely competitive. There’s over 20 guilds that have downed heroic Sindragosa 25 (pre-patch 4.0.1). I think we can reach that next level.

Our raiding interests will remain in 25 man.

What did I want to do differently? We’re already raiding. There were points during Wrath where I felt the guild “lagged” a bit compared to other raiding guilds on the server. Yes, this is a Wrath guild but now that the guild had been around for an expansion, I wanted to “get there”. I know that over time, we’ll eventually see bosses but I want to clear out the entire expansion. The ambition and the drive wasn’t completely there for me in Wrath and consequently there are a few encounters we did not take down.

A shift in recruiting

After discussion with officers, it was decided to open recruiting up further. With the expansion weeks away, there isn’t much of a point to recruit for current content. We’re just in farm mode and finishing up drakes for players who still need them. The time is best used to recruit anyone who wants to raid in the expansion regardless of their level.

Getting into Conquest is easy. Raiding with Conquest will require a little extra effort. For the time being, we have shifted our recruiting policy. In light of the new guild leveling system and guild perks, we have opened our doors to any player who believes they can contribute. Friends of current guild members are welcome to apply as is anyone else looking to hang out.

Rerolls and non-maxed characters

If you are not max level or wish to reroll, simply go ahead and apply anyway. List any existing 80s you have and fill out the application as normal. Add a note at the end saying that you have no desire to raid current content and you’re here to have a shot for our Cataclysm raiding team.

Why?

We’re planning for the future. We’re not simply looking for appropriate class or spec make up. We’re looking specifically for players with the right character and personality for the guild. Evaluation is always an ongoing process. Players that pass their trial period sometimes leave weeks after citing difference of opinion or other problems. I encourage players to experience the guild environment first before committing themselves to raiding after.

Trust me when I say I made some mistakes regarding personnel. I have no intention of seeing it happen again.

I have always maintained that different players will favour different guilds. I would not last very long in a casual raiding guild or a PvP guild. Can you see me in an RP guild? It would be amusing to watch me, but I would simply drown.

Scheduling

It’s not enough to say that you want to get there. In my case, I had to back it up. I didn’t want to another day or more hours. But I knew there were times when if we had just one or two more attempts, we would have gotten that boss. The decision was made to add 90 minutes overall to the raid schedule. I’m banking that it might be enough to put us over the top.

In light of the renewed commitment from the leadership, we’re looking at a minor extension of the raiding schedule. A fourth day will not be added. Instead, the intent is to run 2 raiding schedules: One for progression and one for farm.

During progression, an extra 30 minutes will be added per raid night.

Tuesday: 6:00 PM – 9:30 PM
Thursday: 6:00 PM – 9:30 PM
Monday: 6:00 PM – 9:30 PM
On farm, we will continue at our current pace and adjust accordingly.

Tuesday: 6:00 PM – 9:00 PM
Thursday: 6:00 PM – 9:00 PM
* Monday: 6:00 PM – 9:00 PM

* We’re going to reach a point where all content can be cleared within that time. As we do not know the scope nor difficulty of the new raids, it is hard to say. Raid times may still be adjusted depending on our progress.

Naturally, this will depend on what raid instances are like. How many bosses are in them? How much trash do we need to blow up? All that stuff adds up.

Timeline

I leveled to 85 once on beta, so I had a rough idea of what to expect. I number of my guild mates have already scheduled time off of work for that opening week (on a side note, have you cashed in on your sick days?)

Here is the expected course for the first opening weeks of Cataclysm.

December 7th: Cataclysm released

Week 1 (December 14th): Guild members at 85 and geared to run dungeon heroics.
Week 2 (December 21st): After farming and acquiring mats for craftable gear coupled with heroic items, we should be ready to begin raiding.
Week 3 (December 28th): Multiple raid boss kills by now.
Stock up on the red bull and the pizza pops.

Please note: 10 man raiding operations will begin immediately the moment we have enough players and the appropriate raid composition. The goal is to get in there and start familiarizing boss mechanics. Any extra loot is a bonus. An item earned then is an item we don’t have to craft or waste time on getting from heroics. We will transition to 25 as quickly as possible from there.

On the beta, when I took down those raid bosses, my average ilevel score was approximately 350. I believe a minimum of approximately 340 ilevel could be sufficient enough.

This is a really optimistic time line. It took me about 50 hours combined just to go from 80 to 85. But I had the advantage of being on a PvE beta server and rested experience. Ner’zhul is a PvP server and I seriously doubt I’ll have that much rested experience lying around. Clearing out the entire normal mode bosses by New Years is something I secretly wish for but that might be too wishful. We entered Wrath as a 25 man guild and we’re going to go into Cataclysm the same way.

Those were just some of the major points. If you’re interested in seeing the rest, feel free to check it out. There really isn’t a wrong way to writing one. You could deliver it verbally over Ventrilo or Mumble but you’ll want to avoid cases of “he said, she said” type situations. Having it laid out in text keeps everyone on the same page.

Now I’m trying to remember what’s next on my to do list. Transitioning expansions is never easy.

About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.

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