An Open Letter to WoW Bloggers

An Open Letter to WoW Bloggers

Dear WoW Bloggers,

I’m directing this post to you in the hopes that you will break out of your creative shell at some point. Blogs die every day for various reasons. The author no longer has the time or maybe they’ve lost interest. Another common reason is that they can’t seem to come up with anything “good” for their blogs so they give up because they fail to attract visitors or fail to generate discussion.

What is a good blog?

That doesn’t matter. Don’t worry about the “good” part until you get the “blog” part down. I’ve spoken to my share of bloggers on the internet and I have sensed a common ailment that affects every single one of them. It’s dangerous, it stunts growth, and it slowly eats away at them without their realizing it.

It’s known as fear of failure.

For bloggers, this is bad. They’re afraid of writing because they’re afraid of being rejected. I believe every blogger out there is capable of great ideas and great posts. I also know they’re afraid of writing it down and exploring the idea because they feel “it’s too stupid” or “boring”.

Realize now that no two readers are made the same. What’s appealing for one person may not be appealing to the other. For instance, I read daily posts on encounters, raiding, and guild business. I tend to avoid story posts where this boss was downed. You might have a nice personal story to share, but I’m not interested. I want to get something of value out of what I read. I want to learn something new. Not everyone’s like that. Others read to escape or to entertain themselves. Readers want to have fun and laugh at stories that bloggers share.

Sometimes, the headlines speak for themselves and I can skip over the story. Let me give you a quick example of how the removal of even 1 character can change the face and feel of the story:

“25-manned Gruul”


“5-manned Gruul”

Now what do you think I’m likelier to pick and read? Even though the 5 manning of Gruul may not be real, it’s still an eye catching headline that will make people pause and read.

Don’t worry

Guy Kawasaki is a business man I look up to. At one of his infamous keynotes, he made a reference to Walt Disney. There’s a song in the Disney franchise called “Don’t worry, be happy”. Guy twists it around in his talk and tells innovators to instead don’t worry, be crappy.

Everyone works hard in the real world to maintain an image and to be the model citizen. They live to serve the expectations that society dishes out. The internet’s a great place to escape that pressure. Write something outrageous! Be daring!

When you first start blogging, you can’t expect an audience immediately. Blogging is a social thing which encourages interaction. You’re not supposed to be a lecturer.

You’re going to write something once in a while that isn’t going to fly with what your readers like. They’ll let you know. Use that reaction for the future. Again, you’ll never know if people will like a post or not until you pen it and publish it.

This is how it works

You write a post which happens to link to another blog.
This other blog’s owner finds out they have an incoming link coming from your blog.
The curious blogger then clicks the link to your blog and starts reading.
The curious blogger proceeds to either like or dislike what you have to say and mentions your blog on their blog.
Other bloggers and readers pick up on it and come to your blog.
The process repeats.

It takes a lot of time to develop. A lot of bloggers give up because they don’t have the patience. This post isn’t directed to them. This post is aimed at the bloggers who claim they don’t have ideas.


You have ideas, you just don’t have the confidence to follow through on them. I want to read what it is that you have to say. I can’t form an opinion of a post if it hasn’t been written yet.

Get over your fear of rejection and just start writing.

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About Matticus

Matticus is the founder of World of Matticus and Plus Heal. Read more of his columns at WoW Insider. League of Legends player. Caffeine enthusiast.



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